We are looking for a Director of Global Sales to lead international business development and sales activities across NATO member states, with a focus on our Land and Air Systems.
The role involves managing complex defense sales cycles, building long-term strategic relationships, and expanding Asio’s presence within NATO markets.
Key Responsibilities
- Lead sales activities for Asio Land and Air Systems across NATO countries
- Identify and develop opportunities with Ministries of Defense, armed forces, integrators, OEMs, and platform vendors
- Manage executive-level, consultative sales cycles including tenders, demonstrations, and trials
- Build and maintain strategic partnerships in target markets
- Represent Asio at international exhibitions, demonstrations, and senior-level meetings
Requirements
- 5+ years of international defense sales experience within NATO countries
- Proven track record closing deals with military end-users, MoDs, or defense contractors/integrators
- Strong network within the defense ecosystem across NATO markets
- Deep understanding of defense procurement processes, standards, tenders, and sales cycles
- Ability to work with complex technical products while building strategic relationships
- Full fluency in English; additional languages are an advantage
- Willingness to travel internationally (~40%)
Nice to Have
- Military background or experience with a defense systems integrator
- Experience with tactical command systems
- Technical aptitude and ability to conduct high-level demos and discussions
